L Oréal Paris Rouge Signature Plumping Lip Gloss. Indulge in the lightweight, non-sticky and cooling formula for an ultimate lip plumping effect with intense hydration. Calling all lips, It's time to plump it up with L Oréal Paris Rouge Signature Plumping Lip Gloss. Say goodbye to sticky gloss and indulge in this non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Shade: 400 Maximize Directions: Step 1: Use the point of the applicator to carefully outline your cupids bow. Step 2: Starting from the centre of your lips, apply rouge signature plump starting from the centre of your lips and blend outwards. Step 3: To maximise your plumping effect, add an extra dab of rouge signature gloss on the centre of lips. Top tip: For a smoother finish, exfoliate your lips before applying.