4K HDREverything looks better in 4K - with four times the resolution of Full HD, you'll marvel at the detail and colour definition on the JVC LT-50CF810 50" Smart 4K Ultra HD HDR LED Fire TV.Plus, with HDR content you'll see a greater depth of colour and brilliant brightness for a more realistic viewing experience - those BBC documentaries have never looked so good.Fire TV EditionAll your favourite Prime shows and movies are just moments away. The built-in Fire TV smart platform makes it easy to find something new with personalised recommendations, a handy navigation bar, and sneeky peak - which gives you a preview of what's on.You can create individual profiles for family members, so everyone can easily find their favourites (and you get to keep yours separate from your little Peppa Pig fan).There's plenty to keep the whole family happy with Prime Video, Netflix, Disney+, YouTube, Apple TV, and many more. And you can catch up on shows you've missed straight from the TV guide with Freeview Play.Alexa voice remoteCatching up on your latest box set has never been easier - just pick up the remote and ask. Alexa makes it easy to search popular channels and control your TV.And just like a smart speaker, you can ask Alexa for weather updates, sports scores, the latest headlines, and control smart devices (such as lights or thermostat) around your home.3D soundYour entertainment has never felt more immersive. Dolby Atmos (from supported content) provides virtual surround sound, so you feel like the action is happening all around you. Together with DTS Virtual X and DTS HD, you get stunning audio.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.