Experience unparalleled visual clarity and vibrant colors with the Hisense 50 Inch A6K 4K UHD Smart HDR TV. Boasting a sleek design and powered by cutting-edge technology, this TV features 4K HDR for brighter whites, darker blacks, and a significant contrast improvement. Dive into immersive, three-dimensional audio with DTS Virtual X, distinguishing speech from background noise effortlessly. The AI Picture Optimisation technology ensures that every scene is instantly analysed and optimized for the most compelling viewing experience. Designed especially for gamers, the Auto Low Latency Mode (ALLM) offers a lag-free interaction, complemented by Edge Lit LED technology for sharp, vibrant colors. Equipped with a quad-core AI-enhanced CPU, it delivers exquisite detail, scaling content up to 4K quality. Precision Colour technology enhances your viewing experience, ensuring true-to-life colors whether you're watching sports, movies, or your favourite series. Smooth Motion technology eradicates motion blur, keeping the action fluid. Dolby Vision brings cinema-grade visuals into your living room, with deep blacks and bright highlights. VIDAA U6 with Freeview Play gives you easy access to a wide range of content, while the integrated Dolby Atmos creates an enveloping sound field. Get ready to transform your entertainment experience with the Hisense 50A6KTUK. [Hisense 50A6KTUK • 4K UHD Smart TV • HDR technology • DTS Virtual:X audio • AI Picture Optimisation • Auto Low Latency Mode • Precision Colour • Dolby Vision HDR • VIDAA U6 smart platform • Edge Lit LED]