. 1. Powered by Quantum Dot for a naturally bright and colourful picture. 2. Precisely controlled Mini LEDs create an incredibly sharp picture. 3. Experience the brilliant picture from every angle with minimal distracting glare. 4. Brightness colour and detail boosted by our most intelligent AI-powered 4K processor. 5. Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers* Powered by Quantum Dot. Everything you view will be more realistic and detailed. Consider nature in even more beautiful hues. The grass is greener the sky is lighter and the details are more distinct. Samsung TVs with Quantum Dot technology convert light into accurate and vivid colour which Pantone has certified. The outcome? A picture with over a billion cinematic colours which is naturally bright and colourful.Quantum Matrix Technology. Picture a sunset glistening over the ocean with hues of yellow and orange enveloping the sky. Samsung’s Neo QLED range uses Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks boosted brightness levels and intense detail and contrast in every aspect of the picture.Motion Xcelerator Turbo PRO*. Conquer every enemy even at soaring speeds. 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite ultra-high definition detail on the big screen. Samsung’s Neo QLED 4K TV and HDMI 2.1** work in perfect synergy with next-gen consoles to deliver an ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images so you'll experience ultra-smooth lightning quick immersive 4K gaming.Neural Quantum Processor 4K. This is the most advanced 4K processor we have yet think of it as the brain of the TV. It optimises the sound and picture to unlock the full potential of 4K using AI and 20 neural networks. Regardless of how video was filmed it learns scene-by-scene and automatically adjusts the brightness amplifies the contrast enhances objects amplifies voices over background noise and upscales the resolution to stunning 4K picture quality.Dolby Atmos®. You can actually feel the sound thanks to Dolby Atmos technology. As an aeroplane flies overhead in your favourite movie your TV's speakers imitate the overhead sound making it feel like it is above you. This produces an immersive and realistic audio experience. To reproduce movie theatre sound add a soundbar.Neo Quantum HDR. Discover the true beauty of every scene – just as the creators intended. HDR is the range from the lightest to the darkest areas of the image and the wider the range the more lifelike the image. Neo Quantum HDR brings rich blacks bright lights and deep contrast so every image is displayed in true-to-life quality.Object Tracking Sound Plus*. An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen the crowd cheer all around you or the dialogue come from where the character is standing.. *OTS Lite available with 50 and 43' QN90C.Gaming Hub. Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners all in on one place.* With no downloads storage limits or console required** just turn on your TV and play.Smart TV powered by Tizen. It has never been simpler to enjoy TV thanks to the best-selling Samsung Smart TV*. Explore a vast library of 4K movies TV series and catch-up TV apps in one location including Netflix Disney+ Apple TV NOW TV and BT Sport apps**. Uncertain about what to watch? Our user-friendly and adaptable Smart Hub platform provides you with personalised recommendations.. *Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years